In this article, I look at some of the benefits of a website. Having a website is essential nowadays. It is important that Medway businesses have an online presence as the internet is often the first place people check to get information on a company. You only get one chance to make a first impression. However, it is vital that your website is not style over substance. This is why I concentrate on building content focused websites. If you don’t have an online presence or have a one, but with out of date content you prospective customers won’t be able to find you or that might think you’ve gone out of business!

Here are some other benefits of a website:

• Firstly, it gives your business credibility.
• Customer convenience.
• Increased sales.
• Access to a wider potential customer base.
• Can be a 24/7 shop for your business.
• Distinguish your business from your competition.
• Centralised resource of information or downloadable items.
• Improve advertising effectiveness.
• Build your brand – give details of your history, who you are, what you do and what makes you different.
• You can create unique and relevant content – you know your product better than anyone! Therefore, you appear as a trusted expert in your field.
• Your website can act as a hub for social media, review sites and any offline marketing such as print campaigns, thus building your brand strength.

If you are looking to start up your business in Medway, contact me now to see how I can help you have a great website!